NASHVILLE, Tenn.—Giacomo Bertaina has joined Bridgestone Americas as vice president of its Global Digital Enablement Center.
The newly created role is part of the Nashville-based tire maker's ongoing efforts to enhance its global digital marketing strategy and encourage greater collaboration across regions and subsidiary business units, the company said.
Bertaina will be based in Nashville and, Bridgestone said, provide leadership for all global digital marketing activities.
“Giacomo's wealth of digital expertise, industry insights and leadership experience will help us further strengthen our brands on a global level,” said Philip Dobbs, chief marketing officer for Bridgestone Americas Tire Operations. “He is the right person to set the strategy for our organization's digital programming as we look for new ways to activate our brands online with global coordination.”
Bertaina joins Bridgestone after more than seven years at McCann Worldgroup, where he led a variety of local, regional and global digital marketing assignments—including global digital marketing programs for General Motors Co.'s Chevrolet brand. He previously developed digital marketing programs for international brands such as Dish Network, Cisco, Motorola, HSBC, Multibank, Discovery Networks, BlueCross BlueShield, Ripley and Terra Networks in the U.S., U.S. Hispanic and Latin American markets.