Globally, more than 30 billion pounds of post-consumer and post-industrial rubber materials are generated each year. The great majority of this material is generated by the one billon annual global tire removals; however, millions of pounds of post-industrial rubber are recycled primarily into turf and playground applications.
Approximately 50 percent of the total available rubber material is burned for energy, limiting the capture of the full value of this resource. Reuse of materials in tire and rubber formulas captures value where this use can be proven as truly sustainable.
The use of micronized rubber powder in tire tread compounds reduces costs by up to 50 percent per unit and is “green for free”—generating oil, energy and CO2 savings. Used by most major tire companies in the world, micronized rubber powder is a well-established standard raw material in the industry.