TRAVERSE CITY, Mich.—Omni United USA has signed professional golfer Jodi Ewart Shadoff, considered a rising star on the Ladies Professional Golf Association tour, to be a brand ambassador for its Radar tire brand.
A professional golf player since 2010, Shadoff qualified for the LPGA Tour in 2011. She tied for fourth in the 2013 U.S. Women's Open and for seventh in the 2013 Kraft Nabisco Championship.
As part of the agreement with Omni United, Shadoff will showcase the Radar tires logo on all of her apparel for the remainder of her schedule. She will represent Radar tires for the first time at the LOTTE Championship in Oahu, Hawaii, and thereafter at all major global ladies golf championship events in the U.S. and Europe.
Omni United said it also will explore different partner, dealer and consumer engagement opportunities with Shadoff.
For the past four years, Omni's Radar brand also has sponsored motorsports teams in several off-road racing series.