UEBERSEE-FELDWIES, Germany—Taiwan-based tire maker Kenda Rubber Ind. Co. Ltd. has expanded its European sales network by collaborating with two family owned retailers: Theocarakis S.A. of Greece and MPSA Groupe MASSA of France.
Theocarakis serves more than 600 sales outlets in Greece, according to a Kenda news release. The company, it said, has also operated in neighboring Albania and in Macedonia, Serbia, Bulgaria and Kosovo, and is the sole importer and distributor of Nissan vehicles in Greece.
MPSA has more than 10 distribution centers and is represented in all regions of France. The company was established in 1908 and is now run by the fourth generation of the Massa family. It has recently achieved growth rates of up to 25 percent.
MPSA's primary focus is on services. Kenda said it temporarily set up a warehouse in the French Alps, and can supply winter tires within four hours.
In the core regions of France, MPSA delivers to retailers twice daily as standard, the Kenda statement added.