DARMSTADT, Germany—TrelleborgVibracoustic is being renamed Vibracoustic.
Established as a joint venture by Trelleborg A.B. and Freudenberg and Co. K.G. in 2012, the two parent companies agreed when it was formed to use the dual brand name of TrelleborgVibracoustic for a transitional period.
With the introduction of its new name, the firm said it is underlining its now well-established stand-alone position as the global market leader in automotive anti-vibration products, a spokeswoman said.
Its new name signifies the essence of the company's business and emphasizes key elements of its products: leading edge solutions aimed at reducing vibration and disruptive noise to enhance driving comfort and safety.
The global renaming process will take place in several steps. The holding company, TrelleborgVibracoustic GmbH, will carry the name Vibracoustic GmbH immediately, the firm said, but international subsidiaries will use the affix “a company of the Vibracoustic Group” for the short term.
Over the next several months, all legal entities gradually will be renamed Vibracoustic.