GENEVA, Switzerland—Homologation, the process of developing and certifying a tire as approved original equipment for a car, has become a watchword at Pirelli Tyres S.p.A., according to Pirelli executives.
And the unveiling of Pirelli's latest P Zero, its top-of-the-line ultra-high-performance tire, is testimony to Pirelli's dedication to working with its customers to create tires that are perfect for a specific model of car, officials said.
Although the new P Zero won't be launched until early April, the tire already will have 56 homologations when it appears on the market, Pirelli executives said as they previewed the new tire at the recent Geneva Auto Show.
These homologations include some of the most prestigious cars on the current market, including the Lamborghini Centenario, the Pagani Huayra BC, the McLaren 570S GT and the Giugiaro Italdesign GTZero concept car.
“The P Zero is a product that perfectly fits our strategies,” said Gregorio Borgo, Pirelli general manager of operations.
“With the P Zero, we are able to develop the product with our customers to provide a customized profile on the new Maserati, Lamborghini and Ferrari,” he said. “We are selling the right product to the right user.”
Of the cars exhibited at this year's Geneva Auto Show, 51 percent of prestige cars and 32 percent of premium cars have Pirelli tires as original equipment, Borgo said.
With the introduction of the new P Zero, there will be 10 P Zero products on the market, Pirelli said.