ESSEN, Germany—Organizers of the biennial Reifen tire trade show will move the show to Frankfurt in 2018 and schedule it to run parallel with the Automechanika automotive aftermarket exposition in mid-September of that year.
The decision by Messe Essen GmbH, organizer of Reifen, to co-locate the show with Automechanika avoids a clash between Reifen and the new Tire Cologne expo, scheduled to debut in late May 2018 in what would have been direct competition with Reifen at a venue just 40-some miles away.
The relocation of Reifen builds on an existing cooperation, started in 2014, between Messe Essen and Messe Frankfurt, organizer of Automechanika.
The German tire and rubber trade association (BRV) launched Tire Cologne in 2014, after a falling-out with organizers of Reifen, which it had previously supported.
Reifen 2016 is scheduled for May 24-27 at the Essen Fairgrounds. Messe Essen is expecting around 20,000 visitors from 130 nations at this year's fair.
Running concurrently with Reifen 2016 will the Future Tire, a two-day marketing and technical conference organized by European Rubber Journal, a sister publication of Tire Business.
The combined Automechanika/Reifen show will take place Sept. 11-15, 2018, at the Frankfurt Fairgrounds.
The Reifen component will be housed in a 360,000-sq.-ft. exhibit hall being built at the Frankfurt Fairgrounds.
Automechanika 2016 is scheduled for Sept. 13-17 in Frankfurt.