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March 02, 2016 01:00 AM

Bridgestone to launch DriveGuard winter tire in Geneva

European Rubber Journal Report
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    GENEVA, Switzerland—Following its recent launch of DriveGuard summer tire in Europe, Bridgestone is set to launch a winter version at the Geneva Motor Show to be held March 3-13.

    DriveGuard Winter is said to features strong reinforced sidewalls, heat-resistant polyester carcass and body ply, and a cooling fin design which reduces heat build-up when tire pressure falls.

    While runflats are generally supplied as optimized factory fitments, the DriveGuard range can be fitted as a replacement tire on most cars equipped with tire pressure monitoring systems devices—mandatory on new cars in Europe since November 2014.

    DriveGuard takes safety to the next level for most cars equipped with TPMS, said Jake Ronsholt, managing director, consumer business unit, Bridgestone Europe.

    “Consumers in many parts of Europe also need this reassurance of mobility and safety during the colder, darker months,” added Ronsholt.

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