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February 24, 2016 01:00 AM

Bluestar Silicones rebrands as part of new strategic plan

European Rubber Journal Report
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    Frederic Jacquin

    LYON, France—Bluestar Silicones has launched a new strategic plan in its quest to strengthen its worldwide specialty businesses and market positions, the company announced this week.

    “Bluestar Silicones has signed several key partnership agreements, created a new business channel and reasserted its new identity and values,” according to the French silicone and new materials manufacturer.

    In September 2015, Bluestar Silicones signed a distribution agreement with Grasim Industries Ltd., a “flagship company” of the Aditya Birla Group in India to strengthen strategy and market network, the company said.

    “We have explored and implemented highly strategic partnerships to quickly and firmly enlarge our reach to the global market,” CEO Frederic Jacquin said in a statement.

    “This was also the reason we signed a strategic deal last year with Brenntag in Europe, and we have signed other distribution deals in Asia and Latin America,” he added.

    Jacquin said the company's latest move was to sign a partnership agreement with Basoglu, to create a mix and fix offer in Turkey and neighboring countries.

    Bluestar Silicones also has launched a new website, the objective of which, it said, was to give easy access to users to find information on products and the right contact information.

    Also, the company will try to rebrand, introducing a new logo with the company name. The brand will bear the company slogan “delivering your potential.”

    “A stronger company brand is a must if we want to succeed in our specialist strategy and explain the true value of our offer,” Jacquin said.

    Jacquin said a combination of capabilities across the group and its shareholders, would offer a “unique recipe (that) will surely enable us to play a leading role in our industry worldwide,” Jacquin said.

    According to Jacquin, Bluestar Silicones will aim to be more agile, flexible and fast-moving as part of the strategic changes.

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