HANOVER, Germany—Continental A.G. has hired former Bridgestone Americas, Yokohama Tire Corp. and BKT Americas executive T. Shawn Rasey to be the global business development manager, earthmover.
Rasey brings more than 36 years' tire industry experience to his job with Continental, including two years with BKT Americas, seven years with Bridgestone Americas and two with Yokohama.
Continental said Rasey also brings an extensive background in the earthmover tire business ranging from sales, marketing, key account management, product planning, manufacturing and strategy.
Conti's move into earthmover tires is still in its early stages, especially in North America. The company said it extending the OTR product ranges will contribute to the “ongoing profitable growth” of the Commercial Specialty Tires business unit it launched in 2012, encompassing earthmoving, materials-handling and agriculture tires.
Conti's first radial OTR tires for earthmoving, namely the ContiEarth EM-Master and the ContiEarth RDT-Master, were launched recently in Europe.
“Our aim is to continuously expand our market shares and sales figures in the earthmoving business within the next months and years based on products that are tailored to fulfill our customer‘s demands,” Conti said, while declining to provide specific figures regarding our sales expectations.