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February 19, 2016 01:00 AM

Toyo becomes official tire of NHL's Anaheim Ducks

Tire Business Report
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    Toyo will have a prominent place on the scoreboard at the Anaheim Ducks' Honda Center.

    CYPRESS, Calif.—Toyo Tire U.S.A. Corp. has expanded its ongoing sponsorship of the National Hockey League's Anaheim Ducks to become official tire of the team.

    The designation comes with an increased presence inside the Honda Center, the Ducks' home arena in Anaheim, Calif.

    As a part of the new multi-year agreement, the Toyo Tires name has been added to the marquee directly outside the main entrance of Honda Center on Katella Avenue. This is in addition to signage already on the marquee next to California State Route 57.

    Toyo will have a prominent display on the scoreboard.

    Toyo said its logo also will appear inside the Honda Center, rotating on two LED rings before and after all events and on signage around the concourse. A new state-of-the-art video board in the center of the arena also will display the Toyo Tires name during all events.

    Fans present in the arena during Ducks games and those watching from home will continue to see the Toyo Tires logo on dasherboards around the ice and on the stairs behind the team bench, Toyo added. Those in attendance will have the chance to win a “Toyo Seat Upgrade” during each home game.

    Toyo Tire's sponsorship arrangement with the Anaheim Ducks includes signage on the arena's Zamboni machine.

    Toyo's presence at the arena even extends to intermissions, during which two Zambonis fitted with Toyo M-55 light truck tires groom the ice. One Zamboni also features the Toyo Tires logo.

    “We are proud to support our home team Anaheim Ducks,” said Amy Coleman, senior director of marketing, Toyo Tire U.S.A. “Our partnership with the Ducks and Honda Center has helped us reach sports and entertainment fans not just in Southern California but across North America.”

     

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