ROCHESTER HILLS, Mich.—Continental A.G.'s ContiTech business is using the strength of a past acquisition to help its other fluid technology businesses grow their automotive original equipment business in the NAFTA region.
The firm in 2013 bought the automotive air conditioning business of the Mobile Climate Systems division of Parker Hannifin Corp., which had a well established organization to sell to automotive OE customers. Now the company will use that know-how to boost other hose-related products sold to the North American car market, according to Florian Fauth, head of the NAFTA region for ContiTech's Mobile Fluid Systems business unit.
Before last September, ContiTech's Fluid Technology unit covered both the automotive and industrial markets. But he said the acquisition of Veyance Technologies Inc., which closed in early 2015, gave ContiTech enough industrial sales to separate it into individual business units.
“There was always a certain dilemma between industrial and automotive business because of the different type of business,” Fauth said. “Industrial was always very project driven, while automotive is very much driven by OEMs. The leverage the OEMs had was always greater than the certain industrial customers. So a lot of the focus went to automotive when needed.”
But Continental and ContiTech are focused on growing the industrial part of its businesses, so this was seen as a good opportunity, he said, to separate the businesses.