NATIONAL HARBOR, Md.—Goodyear has launched a new commercial truck website, goodyeartrucktires.com, and an improved SmartTech app designed to optimize operations for both Goodyear commercial truck dealers and their customers, according to the company.
Fleet owners can create a customized profile online at the website by answering a few questions the website poses, according to Goodyear.
In response, the website creates a “Total Solution” of products, services, programs and a dealer network that is personalized to help fleet owners save money, the company said.
The new site makes it easy for fleet owners to select the tires and retreads that are right for their trucks, according to Goodyear. Users of the site can select tires by application, vocation, name, size, technologies and SmartWay verification, the company said.
“We wanted to provide a total solution to any fleet that came to the site,” said Dustin Lancy, Goodyear commercial brand marketing specialist, who demonstrated the new website at the Goodyear National Dealer Conference at the Gaylord Resort and Conference Center in National Harbor.
“We're learning who is coming to the site and providing them with the best information possible,” Lancy said. “Our goal is to get the buyer to the dealer.”
The updated SmartTech app saves a great deal of time and effort for truckers, fleet owners and technicians alike, according to Jose Martinez, Goodyear commercial, digital and solutions manager.