SAO PAULO—China's Hangzhou Zhongce Rubber Co. Ltd. (ZC Rubber) has established an import/export company in Sao Paulo to handle distribution of the tire maker's Westlake and other brands in Brazil.
ZC Rubber Brazil Importacao e Exportacao Ltda. is the Chinese company's second overseas subsidiary, following the start in 2012 of ZC Rubber America for the North America market.
“The building of ZC Brazil is not only a major step forward for the internationalization, but also to provide more attentive services and products relying on local market demand.” said Guorong Ge, vice president of sales of ZC Rubber Brazil.
The subsidiary will focus on supporting the local distribution channel, developing new products for local markets and after-sales service for the South American market.
ZC Rubber considers South America to be one of its most important overseas markets, Ge said, offering “great potentiality” for business expansion. ZC Rubber intends to set up regional offices in different cities and hire local employees to serve the local market, he added.
“We are committed to supply premium and green tires to local customers,” Ge said. “The cost per kilometer and fuel efficiency are the key features that ZC Rubber may offer besides price. They are more important for customers to reduce their overall cost.”