AKRON—Goodyear will combine its North America and Latin America businesses into one Americas business unit, effective Jan. 1.
The tire maker said the combined business will serve customers and consumers more effectively and efficiently by integrating product development, market forecasting and product supply, among other processes.
All manufacturing plants in the combined region, including the new plant under construction in San Luis Potosi, Mexico, which is scheduled to open in 2017, will serve all customers in Mexico, Latin America and North America, according to the company, giving Goodyear greater flexibility to anticipate and react to market changes.
Stephen R. McClellan, currently president of Goodyear's North America business, will head the Americas business. Marcelo Toscani, vice president of global manufacturing, will serve as president of the company's Latin America operations and report to McClellan.
“While the two former regions approach their markets differently, there also are many increasing similarities, especially the growth of high-value-added tires,” Richard J. Kramer, Goodyear chairman and CEO, said in a statement. “This new organization is structured to accelerate growth and maximize earnings over time through simplicity, speed, and an intense focus on our customers and markets.”
Kramer said the single unit “will allow us to become a better partner and supplier to customers and consumers. We are excited about the opportunities to operate more efficiently and better manage the increasing complexity of the tire industry. This will enhance our ability to deliver more of our high-value-added tires to the customers and consumers who are demanding them most.”