CLEVELAND—“We are unique in this industry,” said Halcyon Agri President Whitney Luckett during an interview at the International Elastomer Conference in Cleveland. “We're a producer, but we're a supply chain participant as well.”
“Customers can now talk to us about all their concerns about natural rubber,” added W. Pete Getzinger, vice president of the Rubber Division of Centrotrade, which was acquired by Halcyon Agri earlier this year.
Under the leadership of Robert Meyer, its executive chairman and CEO, Halcyon Agri has been both proactive and astute in acquiring businesses it needs to be a complete consumer resource for natural rubber, Luckett and Getzinger said.
Halcyon Agri was founded in Singapore in 2010, the same year its founders purchased two NR factories in Palembang, Indonesia. The firm has deep roots in the NR industry, dating back to the founding in the 1930s of the first two Indonesian NR producers, PT Hok Tong and PT Rubber Hock Lie.
Halcyon Agri made several more acquisitions over the next five years, according to its website, www.halcyonagri.com. This included New Continent Enterprises, Luckett's former firm, in 2014.
Today the company, still based in Singapore, owns nearly 10,000 hectares (25,000 acres) of land in Malaysia, more than 70 percent of which are being earmarked as an NR plantation to supply Halcyon Agri's processing facilities in Malaysia. The first trees in Malaysia will be tapped by 2020, the company said.
The firm also has a strategic sourcing office in Vietnam to access emerging NR producers in Vietnam, Laos and Cambodia. Its sourcing encompasses West Africa, Central America and Asia, the website said.
Through its Hevea Global Pte. Ltd. subsidiary, Halcyon Agri has distribution offices in Singapore, Kuala Lumpur, Ho Chi Minh City, Shanghai, Frankfurt, Hamburg, Virginia Beach and Colorado Springs. The website provides charts showing the workings of Halcyon Agri's complete supply chain of originating, processing and distributing rubber to customers around the world.
“Halcyon Agri is approaching the natural rubber industry with a fresh outlook,” the website reads. “We're connecting the dots and bringing businesses together across the entire natural rubber value chain.
“This unique connectivity means we're able to give customers exactly what they need, wherever they may be.”
This connectivity offers advantages to customers that are unique in the history of the NR industry, according to Luckett and Getzinger.
Because Halcyon Agri controls all aspects of its business, it can give customers the grades of rubber they need at consistent levels of quality, exactly to their specifications, they said.
“If we can offer our customers the same production site time after time, that means we can offer the same quality time after time,” Getzinger said. “We can offer that consistency, and custom mixers see our connectivity as a benefit for them.”
Halcyon Agri is unique in the NR industry in the services it offers its customers, according to Luckett.
“This (NR) is an industrial material that is integral to their products,” she said. “Giving people access to producers takes away the risk.”
Halcyon Agri's new Heveapro brand is emblematic of the company's commitment to quality, reliability and safety, Luckett and Getzinger said.
The Heveapro brand has four key areas of focus, they said: Quality, Environmental Health and Safety, Social Responsibility, and Security.
Those areas are all part of Heveapro's charter, the company said. Halcyon Agri has appointed Heveapro “champions” at each of its 14 production facilities, and each one has Heveapro teams in place for implementation.
Jim Bugansky, Halcyon Agri global head of plantations and processing technology and former chief of plantation operations at both Goodyear and Bridgestone, developed the framework and procedures for Heveapro along with Lee Chee Meng, Halcyon Agri head of quality assurance.