TRAVERSE CITY, Mich.—Importer/wholesale distributor Omni United USA is expanding the scope of its Timberland SUV/light truck tire brand.
The firm is adding an all-terrain light truck version of the brand that it's cross-promoting with outdoor shoe brand Timberland L.L.C., along with increasing the size range of the Timberland Cross SUV line.
Omni United also is upgrading its Radar Renegade M/T light truck line, incorporating design features gleaned from experience in off-road racing into the new R7 line, which Omni said is targeted at the serious off-road enthusiast.
Launched at the 2014 Specialty Equipment Market Association Show, the Timberland brand is produced by Cooper Tire & Rubber Co. and is tied to an initiative to ensure the tires are recycled into Timberland shoe soles.
Omni United is rolling out the Timberland A/T—which the company said is designed to deliver genuine off-road traction without sacrificing on-road comfort—in 30 sizes and backing it with a 50,000-mile treadwear warranty. Omni United credits features such as stabilizer ribs between the large tread blocks and beveled block points for helping to create the tire's “balanced” on- and off-highway performance.