NASHVILLE, Tenn.—Bridgestone Americas Inc. has redesigned its Bridgestone-brand passenger and light truck tire website to make it more accessible to a wider range of mobile devices.
The site, BridgestoneTire.com, features enhanced and easy-to-use tire search capabilities to simplify the tire buying experience, Bridgestone said. It was built with a mobile-first approach and responsive design to provide seamless on-the-go access.
“Digital plays an important role in the path to purchase for today's consumers,” Philip Dobbs, chief marketing officer, Bridgestone Americas Tire Operations, said in a statement. “It's critical that we meet consumers' needs by creating an online tire shopping experience that's straightforward and easy-to-use.”
The redesigned BridgestoneTire.com makes it easier for consumers to access product information relevant to their vehicle fitment and ultimately creates a more informed tire purchase, Dobbs said.
Site features include a contextual search function, which creates a simplified and more customizable search experience similar to leading internet retailers.
Visitors to the site also will discover product information is easier to find and more prominently displayed. All six Bridgestone passenger and light truck tire lines are featured on the site in a way that showcases each tire line's key benefits, including ride comfort, fuel economy and performance.
The site also offers improved navigation, in addition to links and search functions to find consumer product reviews and Bridgestone tire retailers more easily.
Additional enhancements include:
• Access to valuable consumer education resources like tire maintenance and driving safety tips;
• Tire warranty information; and
• Bridgestone's “Buy and Try” 30-day guarantee.