GREENVILLE, S.C.—Michelin North America Inc.'s BF Goodrich Tires unit reports it has sold more than 1 million All-Terrain T/A KO2 tires in North America in less than eight months since launching the light truck tire.
BFG premiered the tire—which it promotes as its “toughest all-terrain tire, ever”—in November with a dozen sizes and has added 28 sizes since.
BFG said it plans to add 21 more sizes in the coming months. The range covers 15- to 20-inch rim diameters.
Engineered using what BFG described as its “championship off-road motorsports racing technology,” the KO2 delivers exceptional toughness, tread life and traction for traversing the harshest conditions, the tire maker said, including gravel, dirt, rock, mud and snow.
Designed for on- and off-highway use, the KO2 is an all-season tire that carries the 3 Peak Mountain Snowflake symbol, indicating it exceeds the Rubber Manufacturer Association's severe snow traction requirements. BFG lists suggested manufacturer's retail pricing for the KO2 starting at $229 per tire and ranging up to $454, depending on size.