MAGOG, Quebec—Off-road tire and rubber track specialist Camoplast Solideal Inc.—maker of Solideal industrial and OTR tires—has changed its name to Camso Ltd. and will go to market as the “Road Free” company.
“The launch of Camso highlights the success our company has achieved in just a few years,” said Camso Chairman and CEO Pierre Marcouiller, who claims the firm is the world's second-largest specialized player in the production of tires, tracks and track systems for off-the-road vehicles used in materials handling, construction, agriculture and powersports.
Over time, the company will phase out the use of the Solideal and Camoplast brand names in favor of the Camso brand, according to Benoit Bessette, vice president, marketing and communications.
The announcement of Camso as the firm's new name coincides with a move to consolidate its global executive and research and development staff at a new headquarters near Magog. Most of the firm's subsidiary companies are also adopting the Camso name.
For Camso, “Road Free” means achieving the firm's commitments, being industrious and acting authentically in its relations with its customers and suppliers, the company said.
Camso has grown 10-fold in sales in the past seven years to more than $1 billion in annual revenue, based on a combination of acquisitions and organic growth. To put its position in perspective, Camso said it “puts 100 percent of its effort on 11 percent of the global tire and track market: the off-the-road market.”
The company declined, however, to provide a breakdown of its sales by business unit or geographic region.