WEIHAI, China—Triangle Tyre Co. Ltd has appointed Pierre Cohade as chief executive officer. Ding Yuhua will continue as chairman, according to the Chinese tire maker.
This appointment, said the privately owned tire maker, shows the determination of Triangle Tyre to globalize.
“Pierre … having worked in three multinationals and four continents over 30 years, will focus on the globalization strategy,” Yuhua said in a statement.
Cohade, he said, will enhance the manufacturing, marketing and sales, research and development, talent development and leadership.
As the new CEO, Cohade will “lead the modernization of Triangle governance and management practices and policies,” Yuhua said.
He added that under his leadership, Triangle would pursue three critical competencies of product leadership: manufacturing excellence; and branded business.
Cohade previously has served as chairman of Kodak operations in Europe, Africa, Middle East and Russia. In 2004, Cohade was named president of Goodyear Asia Pacific. In 2011, he became senior advisor of ChinaVest, WellsFargo's investment bank affiliate in China.
Triangle Tyre, headquartered in Weihai, Shandong, is one of China's largest privately-owned tire companies, exporting to more than 170 countries.