BARTLETT, Ill.—It would be difficult to say that Rep International has a secret to how it has globally increased sales by 10 to 15 percent annually in recent years.
According to Tim Graham—president of Bartlett-based Rep Corp., the firm's North American affiliate—the closest thing to developing a secret was the strategy of altering its sales and service philosophy.
“I think I changed my view of what a salesperson needs to be in our industry, and we have embraced that concept throughout the company,” Graham said. “There are certain perceptions we have overcome given the industry we work in.”
Yet the technological advances have been impressive as well. Rep International, based in Corbas, France, has been selling injection molding machines since 1948. It brands itself as a provider of exclusive solutions with an international network of sales agents. Its products focus on a range of high-tech vertical and horizontal rubber injection molding machines.
The proof is in the results, and Rep has them. The company has registered strong growth along with making multiple investments, including the launch of production facilities in India (Rep India) and China (URP Machinery), as well as the development of new machines specially designed to better match emerging Asian market requirements.
These growth efforts in India and China will expand in 2015 while the development of the G10 range of rubber injection molding machines—the focus segment of the Rep brand in Western Hemisphere markets—will continue. Rep plans to display a G10 machine at the ACS Rubber Division's International Elastomer Conference and Rubber Expo this October in Cleveland.
The dual-compound CMS machine is today a standard injection press with four rotating stations and two injection units allowing for the synchronous curing, stripping and injection of two compounds into the same mold. This has replaced the compression method that requires a significant amount of prep work. The result is a more efficient rate of return for rubber product manufacturers, Graham said.