NASHVILLE, Tenn.—Bridgestone Americas Inc. has promoted Erik Seidel to vice president of sales; Brad Booth to director of consumer dealer sales; and Mike Hall to director of consumer customer service.
“These three promotions are strategic moves that will strengthen our ability to service our customers and our end-user consumers,” John Baratta, president of U.S. and Canada consumer replacement tire sales for Bridgestone, said in a news release.
“Erik, Brad and Mike have demonstrated their ability to cultivate strong relationships and build trust, and their leadership will allow us to find new and innovative ways to grow our business and the businesses of our customers.”
As vice president of consumer replacement tire sales, Bridgestone said Seidel will be responsible for consumer tire sales across the U.S. and Canada, which includes tire dealers; national customers; purchase/resale; car dealers; Bridgestone Retail Operations; government sales; and motorcycle tire division sales. Seidel joined the company as vice president of brand marketing in 2013, Bridgestone added, and has been instrumental in bolstering the Bridgestone and Firestone brands in key consumer metrics such as brand awareness, purchase consideration and purchase intent.
Prior to joining Bridgestone, Seidel worked at Kimberly-Clark Corp., where he managed a number of brands, including VIVA Towels, the Scott brand of paper towels and the Huggies brand of diapers and wipes.
Booth will be responsible for all dealer channel sales, as well as motorcycle tire division sales. He has been with Bridgestone for 27 years, where he has held various positions in marketing, sales and operations. In his previous role as director, consumer operations and sales programs, Bridgestone said Booth was responsible for developing programs and strategies for U.S. and Canadian replacement tire sales.
Hall, a 22-year veteran of Bridgestone, will assume the role of director of consumer customer service. In that position, he will lead a team of 35 customer service representatives that manage order entry, fulfillment and all aspects of customer deliveries. Hall began his career with Bridgestone in customer service, and after eight years in that area, he transferred to sales/demand planning and then landed in consumer sales.