NASHVILLE, Tenn.—Bridgestone Americas has released the latest commercial spots for its DriveGuard line of tires, which feature comedian Will Arnett as a father facing a flat tire at an inopportune time—just as he has run out of diapers.
The ad spots featuring Arnett are the next installment in the Bridgestone “Everyday Performers” campaign, according to the Nashville-based tire manufacturer, and are designed to appeal to today's busy consumers with a positive tone and in a relatable way.
The Bridgestone DriveGuard tire television ad campaign premiered on May 14 on primetime network programming during the season finale of “The Blacklist” on NBC. In addition to the 30-second spot entitled “Diapers,” Bridgestone will run a 15-second spot entitled “Unstoppable.”
“We increasingly rely on our tires and vehicles to get the job done, especially as our lives and schedules become more demanding,” Philip Dobbs, chief marketing officer, Bridgestone Americas, said in a news release.
“Will's fun and comedic tone is the perfect way to show how he, particularly as a dad himself, can appreciate the run-flat technology of DriveGuard tires when he needs it most. DriveGuard tires from Bridgestone are engineered to help drivers stay in control of their busy lives—even when they are faced with a flat tire.”
The DriveGuard tire features specially designed run-flat technology and the ride comfort of a traditional touring tire, Bridgestone said, along with the ability to continue driving up to 50 miles at maximum speeds of 50 miles per hour if a puncture or loss of pressure should occur.
Additionally, Bridgestone said its DriveGuard tires are the first full line of mass-market replacement run-flat tires available for coupes, sedans and wagons not originally equipped with run-flat technology. DriveGuard tires are available in the U.S. and Canada in 36 sizes for coupes, sedans and wagons with tire pressure monitoring systems. They come with a 50,000- (80,000 kilometers) to 60,000- (100,000 kilometers) mile treadwear limited warranty, subject to conditions and exceptions.
Repairability of DriveGuard tires depends on the tire damage, amount of pressure loss and vehicle operating conditions.