Skip to main content
Sister Publication Links
  • European Rubber Journal
  • Plastics News
  • Tire Business
Subscribe
  • Login
  • Register
  • Subscribe
  • News
    • Rubber Division IEC
    • War in Ukraine
    • Automotive
    • Tire
    • Non-Tire
    • Suppliers
    • ITEC
    • Silicone
    • Online Exclusive
    • Latex
    • Technical Notebooks
    • Executive Action
    • Government/Legal
    • Opinion
    • Blogs
    • Sustainability
    • Products
    • Wacky World of Rubber
  • Airless Tires
  • Custom
    • Sponsored Content
    • White Papers
  • Resources
    • Directory
    • Classifieds & Mold Mart
  • Data
  • Events
    • RN Events
    • RN Livestreams/Webinars
    • Industry Events
    • Past Events
    • Rubber News M&A Live
    • Ask the Expert
    • Healthcare Elastomers Conference
    • Rubber In Automotive Conference
    • Women Breaking the Mold Networking Forum
  • Advertise
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. News
April 02, 2015 02:00 AM

Bridgestone unveils new tire offerings

Tire Business Report
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    PHOENIX—Bridgestone Americas Inc. has unveiled next-generation versions of its Potenza and Ecopia tires.

    The fuel-efficient Ecopia EP422 Plus provides 23 percent better rolling resistance than its EP422 predecessor, according to the Nashville, Tenn.-based tire maker, which is targeting the tire for fitment on Toyota Camry, Nissan Altima and Ford Fusion, among other models.

    The all-season tire comes with a 70,000 mile treadwear warranty and improved ride comfort, Bridgestone said during a ride-and-drive event this week in Phoenix.

    The tire will be available in April in 43 sizes, ranging from 15- to 18-inch rim diameters in H, T and V speed ratings.

    The Ecopia EP422 Plus will be supported with in-store and digital ad materials, the company said, as well as a TV commercial featuring comedian Kim Jeong.

    The Potenza RE-71R is, according to company officials, an improvement over the Potenza RE11A performance tire, providing better gripping performance and hydro evacuation tread design.

    The summer performance tire will be available in 33 sizes from 15- to 19-inch rim diameters in V and W ratings. The tire is targeted to owners of Honda S2000, Mazda Miata and BMW 3 Series, among others.

    Related Articles
    Bridgestone selects new Americas chairman
    Bridgestone to sponsor solar-powered vehicle event
    Bridgestone, Conti, Yokohama truck tires featured at show
    Bridgestone plant earns environmental award
    Bridgestone Americas wins Edison Award for guayule research
    Bridgestone operating, net income flat in first quarter
    Arnett stars in Bridgestone ad campaign
    Letter
    to the
    Editor

    Rubber News wants to hear from its readers. If you want to express your opinion on a story or issue, email your letter to Editor Bruce Meyer at [email protected].

    Most Popular
    1
    ASTM's new rCB standard intended to ensure quality
    2
    R.E. Carroll acquires Kentucky elastomer supplier
    3
    Mearthane Products stays on acquisition trail, gets new PE partner
    4
    No alternative in sight: Why Michelin is emphasizing sustainability of hevea
    5
    NR market sees slowdown in supply, demand growth rates
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Get our newsletters

    Staying current is easy with Rubber News delivered straight to your inbox, free of charge.

    Subscribe Today

    Subscribe to Rubber News to get the best coverage and leading insights in the industry.

    SUBSCRIBE
    Connect with Us
    • LinkedIn
    • Facebook
    • Twitter

    MISSION

    To serve companies in the global rubber product industry by delivering news, industry insights, opinions and technical information.

    Contact Us

    2291 Riverfront Pkwy, Suite 1000
    Cuyahoga Falls,
    OH 44221

    Customer Service:
    877-320-1726

    Resources
    • About Us
    • Digital Edition
    • Staff
    • Advertise
    • Order Reprints
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Careers
    • Ad Choices Ad Choices
    • Sitemap
    Partner Sites
    • Tire Business
    • European Rubber Journal
    • Plastics News
    • Urethanes Technology
    • Automotive News
    • Crain Brands
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • News
      • Rubber Division IEC
      • War in Ukraine
      • Automotive
      • Tire
      • Non-Tire
      • Suppliers
      • ITEC
      • Silicone
      • Online Exclusive
      • Latex
      • Technical Notebooks
      • Executive Action
      • Government/Legal
      • Opinion
      • Blogs
        • Products
        • Wacky World of Rubber
      • Sustainability
    • Airless Tires
    • Custom
      • Sponsored Content
      • White Papers
    • Resources
      • Directory
      • Classifieds & Mold Mart
    • Data
    • Events
      • RN Events
        • Healthcare Elastomers Conference
        • Rubber In Automotive Conference
        • Women Breaking the Mold Networking Forum
      • RN Livestreams/Webinars
      • Industry Events
      • Past Events
      • Rubber News M&A Live
      • Ask the Expert
    • Advertise
    • DIGITAL EDITION