PHOENIX—Bridgestone Americas Inc. has unveiled next-generation versions of its Potenza and Ecopia tires.
The fuel-efficient Ecopia EP422 Plus provides 23 percent better rolling resistance than its EP422 predecessor, according to the Nashville, Tenn.-based tire maker, which is targeting the tire for fitment on Toyota Camry, Nissan Altima and Ford Fusion, among other models.
The all-season tire comes with a 70,000 mile treadwear warranty and improved ride comfort, Bridgestone said during a ride-and-drive event this week in Phoenix.
The tire will be available in April in 43 sizes, ranging from 15- to 18-inch rim diameters in H, T and V speed ratings.
The Ecopia EP422 Plus will be supported with in-store and digital ad materials, the company said, as well as a TV commercial featuring comedian Kim Jeong.
The Potenza RE-71R is, according to company officials, an improvement over the Potenza RE11A performance tire, providing better gripping performance and hydro evacuation tread design.
The summer performance tire will be available in 33 sizes from 15- to 19-inch rim diameters in V and W ratings. The tire is targeted to owners of Honda S2000, Mazda Miata and BMW 3 Series, among others.