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March 10, 2015 02:00 AM

ACA issues first in E-Tailing Insights series

Rubber & Plastics News Report
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    BETHESDA, Md.—The Auto Care Association has released the first in a series of E-Tailing Insights featuring details of the fastest-growing retail sector in the auto care industry, the ACA said.

    The E-Tailing Insights series combines research perspectives on critical online purchasing trends with highlights about specific opportunities for auto care companies to tap into wider markets, the ACA said.

    The initial issue of E-Tailing Insights features commentary by Ioana Mazare, automotive marketing manager of UPS, the association said.

    The issue also includes information from the ACA report, E-Tailing in the Automotive Aftermarket, the ACA said. The full report provides a comprehensive analysis of automotive e-tailing based on preexisting studies, existing data, consumer and installer surveys and in-depth interviews, it said.

    Visit the ACA's website to download E-Tailing Insights or order the full report.

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