FRANKLIN, Tenn.—CTP Transportation Products L.L.C., producer of Carlisle-brand specialty tires and wheels, has changed its name to Carlstar Group L.L.C.
The firm said the new name combines the strong heritage of the Carlisle brand while reflecting a renewed focus on the company's future growth.
The name change does not impact the company's ownership or structure. Carlstar continues to be a stand-alone company owned by American Industrial Partners, a private equity firm that bought the business from Carlisle Companies in late 2013.
“The Carlisle brand has been built over a period nearing a century and will continue to be recognized as a leading brand in the specialty tire and wheel and power transmission markets,” Carlstar CEO Kevin Forster said in a statement.
Forster was also CEO of CTP Transportation Products.
The company also created a logo to go with the name change. It was designed to reflect the product precision, the heritage of Carlisle and the evolution of the company, which started in 1917.
The company's brands are: Carlisle for belts, tires and wheels; ITP tires and wheels; Cragar, Black Rock and Unique wheels; and Ultimax powersports belts.
Carlstar Group employs 4,000 associates in 22 facilities located in five countries.