Foam products “are one of the major applications for natural rubber latex, representing an estimated 7 percent of global NRL consumption,” said Doyle, who has been involved with Vystar since 2004.
He came on board to launch sales and begin marketing Vytex, “but the product needed some tweaking and then scale up, which we did in 2008.”
Formed in 2000 by Travis Honeycutt, the developer of Vytex, the firm began accepting private investments in the fall of 2004, which Doyle said “is the true launch of Vystar Corp.”
He said the company is excited about the prospect that Vytex NRL-based foam will be part of the estimated $6.8 billion U.S. mattress and pillow market and eventually could be a significant part of the finished products sector.
Rotman and Eisenberg have spent decades in the furnishings and materials businesses, and each said they recognize there are a variety of uses for Vytex foam.
Eisenberg, who will oversee NHS' business operations and strategy, said that manufacturers in numerous industries already have expressed an interest in Vytex foam.
“We believe it offers almost unlimited opportunities for Nature's Home Solutions, and Vystar and could capture a significant share of the foam market,” he said.
Rotman said he formed NHS with an eye on the mattress and pillow industry. “As a retailer, we recognize our customers want natural, sustainable, allergy friendly furnishings for their homes that are healthy, environmentally responsible and safe.”
It's hard to find those products, he said. “So we created Nature's Home Solutions with the mission to seek out” materials such as Vytex and create better bedding and other products.
Rotman said Eisenberg is ideally suited to lead NHS because his position will draw upon posts he's held in sales, marketing, operations, developing international and domestic distribution channels and direct-to-retail strategies at Latex International.”
Vystar also is working with a number of manufacturers to produce the fully biodegradable material on such products as adhesives, balloons, surgical and examination gloves and medical devices, according to Doyle.
However, he said, Vytex would fit in numerous other applications, including footwear, apparel, athletic equipment, and flooring and carpeting.