FINDLAY, Ohio—Cooper Tire & Rubber Co.'s CS5 Touring tire has earned a 2014 Good Design Award in the transportation category from the Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.
The CS5 was selected from several thousand entries from more than 47 countries, Findlay-based Cooper said.
The museum also tapped Nexen Tire Corp.'s Roadian HTX RH5 SUV/light truck tire for a U.S. Good Design Award.
The award is, according to Cooper, one of the world's most prestigious and longest-standing design award programs. It recognizes new consumer products designed and manufactured in Europe, Asia, Africa, and North and South America. It is based on criteria including innovative design, new technologies, form, materials, construction, concept, function, utility, energy efficiency, and sensitivity to the environment.
Cooper's CS5 Touring tire is a premium all-season performance tire that features the tire maker's Wear Square technology—a visual tread wear indicator that gives consumers a way to gauge the amount of wear on the tread of the tire. The tire also features a second generation silica tread compound, combined with an asymmetric tread design that Cooper said improves wet handling, shortens stopping distance and lowers rolling resistance for improved fuel mileage.
“Earning the Good Design Award for our new CS5 Touring tire from the most longstanding and recognized programs for design excellence is proof of Cooper's continued commitment to producing innovative, quality products that perform,” said Scott Jamieson, the company's director of product management. “It's truly Cooper's most impressive touring tire yet and the first to feature our innovative Wear Square tread depth indicator.”