FINDLAY, Ohio—Cooper Tire & Rubber Company has appointed a former Apollo Tyres Ltd. executive to run its business throughout Latin America, which includes Central and South America.
Luis Ceneviz comes to the firm as managing director, Latin America tire operations, bringing with him more than 35 years of tire industry experience.
He will also be leading Cooper's business in Mexico, where the company has a sales and marketing organization and participates in a joint venture tire manufacturing operation near Guadalajara.
Ceneviz worked for Apollo from 2006 until 2014, serving as president of Europe, Sub Sahara Africa and Americas at Apollo-Vredestein and chairman and chief executive officer of Apollo Tyres South Africa Ltd.
Before joining Apollo, Ceneviz spent almost 30 years with Goodyear, joining the firm in 1977 and advancing through a number of positions in manufacturing and sales and marketing.
“Luis is coming to Cooper at an exciting point in our Latin America growth plans,” Brad Hughes, Cooper's chief operating officer, said in a statement. “Our strong assets in Mexico give Cooper certain advantages that we plan to leverage as we expand our presence in Latin America.”