Skip to main content
Sister Publication Links
  • European Rubber Journal
  • Plastics News
  • Tire Business
Subscribe
  • Login
  • Register
  • Subscribe
  • News
    • Best Places to Work
    • Rubber Division IEC
    • War in Ukraine
    • Automotive
    • Tire
    • Non-Tire
    • Suppliers
    • ITEC
    • Silicone
    • Online Exclusive
    • Latex
    • Technical Notebooks
    • Executive Action
    • Government/Legal
    • Opinion
    • Blogs
    • Sustainability
    • Products
    • Wacky World of Rubber
  • Airless Tires
  • Custom
    • Sponsored Content
    • White Papers
  • Resources
    • Directory
    • Classifieds & Mold Mart
  • Data
  • Events
    • RN Events
    • RN Livestreams/Webinars
    • Industry Events
    • Past Events
    • Rubber News M&A Live
    • Ask the Expert
    • Healthcare Elastomers Conference
    • Rubber In Automotive Conference
    • Women Breaking the Mold Networking Forum
  • Advertise
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. News
January 22, 2015 01:00 AM

Vystar, NHS form bedding, pillow foam distribution alliance

Rubber & Plastics News Report
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    BOSTON—Vystar Corp. and Nature's Home Solutions, a recently formed distribution company, have entered into an exclusive agreement under which NHS will have the U.S. distribution rights to Vystar's Vytex natural rubber latex foam.

    The new distribution company was formed by Steve Rotman, CEO and president of Rotman's Furniture in Boston, and Tom Eisenberg, CEO of consulting firm Global Bedding Connections and a former vice president of Latex International. Eisenberg will oversee NHS' business operations and strategy.

    Vytex is an all-natural raw material whose patented manufacturing processes remove non-rubber particles and allergen-causing latex proteins to create Vytex, which can be transformed into foam that Vystar said is whiter, lighter weight and free of off-gassing common among petrochemical rubber foam products.

    NHS will have exclusive distribution rights for the U.S. furnishings, home goods and other markets and non-exclusive distribution rights to Vytex threads for the U.S. apparel industry.

    The agreement moves Vystar into the mattress and pillow market, said William Doyle, president and CEO of the Atlanta-based company. Foam products “are one of the major product applications for natural rubber latex, representing an estimated 7 percent of global NRL consumption,” he said.

    “We are excited about the possibility that Vytex NRL-based foam will be part of the $6.8 billion U.S. mattress and pillow market and may ultimately be a significant part of finished products for consumers.”

    Rotman said that he formed NHS with an eye on the mattress and pillow industry. “As a retailer, we recognize our customers want natural, sustainable, allergy friendly furnishings for their homes that are healthy, environmentally responsible and safe.”

    It's hard to find those products, he said, “so we created Nature's Home Solutions with the mission to seek out” products like Vytex, he said.

    Related Articles
    Vystar names acting CFO
    Vystar closes Kiron division in Durham
    Letter
    to the
    Editor

    Rubber News wants to hear from its readers. If you want to express your opinion on a story or issue, email your letter to Editor Bruce Meyer at [email protected].

    Most Popular
    1
    Bolder, Liberty Tire collaboration sets stage for more circular industry
    2
    Formula DRIFT proving Giti's prowess, raising innovation bar
    3
    'Made in America': Giti bringing premium tires, in-demand sizes to U.S. plant
    4
    Goodyear to halve capacity at German plant, cut jobs
    5
    Enviro's Sorensson, Blomqvist named to JV Board of Directors
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Get our newsletters

    Staying current is easy with Rubber News delivered straight to your inbox, free of charge.

    Subscribe Today

    Subscribe to Rubber News to get the best coverage and leading insights in the industry.

    SUBSCRIBE
    Connect with Us
    • LinkedIn
    • Facebook
    • Twitter

    MISSION

    To serve companies in the global rubber product industry by delivering news, industry insights, opinions and technical information.

    Contact Us

    2291 Riverfront Pkwy, Suite 1000
    Cuyahoga Falls,
    OH 44221

    Customer Service:
    877-320-1726

    Resources
    • About Us
    • Digital Edition
    • Staff
    • Advertise
    • Order Reprints
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Careers
    • Ad Choices Ad Choices
    • Sitemap
    Partner Sites
    • Tire Business
    • European Rubber Journal
    • Plastics News
    • Urethanes Technology
    • Automotive News
    • Crain Brands
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • News
      • Best Places to Work
      • Rubber Division IEC
      • War in Ukraine
      • Automotive
      • Tire
      • Non-Tire
      • Suppliers
      • ITEC
      • Silicone
      • Online Exclusive
      • Latex
      • Technical Notebooks
      • Executive Action
      • Government/Legal
      • Opinion
      • Blogs
        • Products
        • Wacky World of Rubber
      • Sustainability
    • Airless Tires
    • Custom
      • Sponsored Content
      • White Papers
    • Resources
      • Directory
      • Classifieds & Mold Mart
    • Data
    • Events
      • RN Events
        • Healthcare Elastomers Conference
        • Rubber In Automotive Conference
        • Women Breaking the Mold Networking Forum
      • RN Livestreams/Webinars
      • Industry Events
      • Past Events
      • Rubber News M&A Live
      • Ask the Expert
    • Advertise
    • DIGITAL EDITION