FONTANA, Calif.—Falken Tire Corp. has added four members to its senior management team and said it plans to open an original equipment sales office in Detroit.
The new hires are as follows:
• Fumikazu “Fumi” Yamashita, a 30-year veteran of Sumitomo Rubber Industries Ltd., becomes Falken's vice president of technical sales. He will be responsible for technical services and quality assurance testing, product development and OE technical services, the company said.
• Keiji Mimaki, director of product planning. His most recent experience includes marketing and sales in the Japanese domestic market.
• Shinjiro “Shin” Yamazaki, a 14-year veteran of SRI, has been named Falken's director of OE sales and will help the company establish an OE sales office in Detroit.
• Chris Roberts becomes director of human resources, responsible for HR, safety and facilities operations, the company said.