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January 08, 2015 01:00 AM

Continental extends partnership with Jeepspeed

Tire Business Report
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    FORT MILL, S.C.—Continental Tire the Americas L.L.C.'s General Tire brand and Jeepspeed have extended their partnership, with General Tire signing a multi-year contract to continue as the official tire of the Jeepspeed Desert Race Series beginning January 2015.

    Since 2008, Conti said General Tire has been the official tire of Jeepspeed, with participating teams utilizing its Grabber tire exclusively. Jeepspeed competition vehicles are fitted with DOT-approved 33-inch and 35-inch Grabber tires, which are also available for consumers at local General Tire dealers.

    “We're proud to extend our sponsorship with Jeepspeed,” said Travis Roffler, director of marketing for General Tire. “This is an action-packed, affordable race series that continues to grow each year so it's a great partnership for us.”

    Clive Skilton, Jeepspeed founder, shared a similar sentiment.

    “We are honored that General Tire has decided to continue its marketing relationship with Jeepspeed,” he said.

    “Today you see thousands of Jeeps on the road with the familiar Red Letters Grabbers. It is quite remarkable how this success has occurred in recent years with Jeep enthusiasts that follow Jeepspeed and participate in Jeep enthusiast adventures.”

    In 2015, there will be three classes within Jeepspeed broke out between the Jeepspeed Challenge and Jeepspeed Outlaws Cup. Visit the Jeepspeed website for more information.

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