DEIRA, Dubai—South Korea's Kumho Tire Co. Inc. has launched a website for its Marshal brand for customers throughout the Middle East.
The Marshal website can be viewed in English and Arabic on all devices, including mobile, iPads, laptops and desktop computers, and provides product information and a dealer locator, according to Deira-based Varga Trading Co. L.L.C., the Marshal distributor in the United Arab Emirates.
“The market for tires in the Middle East is growing at an amazing pace. As the meeting point of three major markets—Asia, Africa and Europe—the region is a major logistics hub for the import and re-export of automotive parts and accessories including tires,” said Alireza Moaref, managing director of Varga Trading.
For the past 25 years, Kumho has been marketing the Marshal brand for passenger cars, SUVs, vans, light trucks and heavy-duty trucks in several countries, including Germany, the United Kingdom, Australia and Italy.
Varga Trading distributes a wide range of automotive products such as tires, tubes, batteries and alloy wheels.