FULLERTON, Calif.—Takaharu Fushimi has returned to the U.S. to assume the post of CEO for Yokohama Corp. of North America.
Fushimi is a managing corporate officer with Yokohama Rubber Co. Ltd. This is his second assignment in the U.S. He was chief financial officer at one of YCNA's subsidiaries, Yokohama Tire Corp. He returned to Yokohama's global headquarters in 2007 when he assumed various executive posts. Most recently, he served as the head of original equipment tire sales and marketing for YRC.
Fushimi takes over the CEO duties from Hikomitsu Noji, who continues as president of YRC and representative director, president of YRC tire business, based in Tokyo.
In this new assignment, Fushimi will be responsible for the strategic operations in North America, as well as oversight of the multiple subsidiaries and business units responsible for sales and marketing, OE business and manufacturing. He will be based in Fullerton, headquarters of YCNA and YTC, the tire maker said.
YCNA is a wholly-owned subsidiary of Yokohama Rubber Co., a global manufacturing and sales company of premium tires.