SOUTHAMPTON, Pa.—AdvantaPure, a division of NewAge Industries Inc., has hired Lawrence Morano III as its eastern regional sales manager.
AdvantaPure said the position expands coverage area for the company's pharmaceutical and biologics fluid processing products, particularly on the East Coast and Canada, outside of its Southampton headquarters.
“There are many biopharm and pharmaceutical companies in the U.S., particularly in the East,” said Ken Baker, CEO. “In order to service them through our distribution network, we searched for someone who is knowledgeable about the industry and the products used, has plenty of experience in the coverage areas and likes meeting people and helping them work out the best solutions for their applications.”
AdvantaPure said Morano's region includes the Mid-Atlantic, Southeast and some Midwest areas, specifically New York, New Jersey, Pennsylvania, Delaware, Maryland, Virginia, West Virginia, North Carolina, South Carolina, Georgia, Florida, Alabama, Tennessee, Kentucky, Ohio, Indiana and Michigan. He also will manage AdvantaPure sales in Quebec and Ontario.
Morano's experience involves outside sales in bioprocess and laboratory products to the biopharmaceutical industry, with extensive knowledge of single-use systems, an area that AdvantaPure has focused on in recent years.
Morano holds degrees in chemistry and political science, as well as a master's from Drexel University's LeBow College of Business.
AdvantaPure manufactures bulk silicone tubing, AdvantaFlex biopharmaceutical grade TPE tubing, single use molded manifold assemblies, BioClosure container closures, tubing line sets and flexible process hose.