Changes to the tire regulatory landscape have simply impacted tire manufacturers.  Global sales networks have manufacturers complying with regulations in almost every country of sale.  The goal of this presentation is to provide a comparison and contrast of European and North American compliance landscape.  This presentation will not have the opportunity to provide every detail and nuance; however, it will highlight some differences in type approval and tire labeling.  Presented by Jim Popio, Ph.D. Vice President and General Manager, Smithers Rapra and Smithers Pira Ltd.