In today's legislative and economic climate, the safety and the environmental footprint of consumer and industrial products are considered more and more. The mobility of people and transportation of goods around the world account for a major share of CO2 emmission. Therefore newly implemented taxes and legislation are putting pressure on the entire automotive industry and its suppliers to adopt new solutions that enhance safety and performance. The new label standards for passenger car tires and weight saving requirements from car manufacturers call for Teijin Aramid's high-performance Twaron aramid fiber which offer distinct advantages not only for passenger car tires but for all the tire segments. When used in tires as reinforcements they help to save weight, optimize performance, safety, and fuel consumption in a way that meets the industry's stringent requirements. Presented by Botond Szalma, Sales & Business Development Manager, Teijin Aramid USA Inc.