AKRON—Goodyear has appointed Richard Kellam as senior vice president, global sales and marketing, effective Sept. 22.
Kellam brings more than 28 years of experience in sales and marketing leadership roles for global companies. Since 2009, he served as global chief customer officer with Mars Inc., a $33 billion global manufacturer of confectionery, pet food and other food products, Goodyear said.
During his 14 years with Mars, Kellam held leadership roles in the firm's North American and European business units, including more than three years as president of Mars Petcare Europe, Goodyear said.
Prior to Mars, he spent seven years with William Wrigley Co. in marketing and general management rolls based in the U.S., Canada, India and Malaysia, Goodyear said.
He began his career as an assistant brand manager with Playtex Ltd. and later served in marketing roles with Robin Hood Multifoods and Molson Breweries, Goodyear said.