DAVENTRY, England—Hankook Tire Co. Ltd. has hired Brett Emerson, formerly consumer sales director for Bridgestone U.K. Ltd., to be sales director of its Hankook Tyre U.K. Ltd. unit.
Emerson joined the company on July 1 and will oversee all business development in both the commercial and car tire markets within the United Kingdom, Hankook said.
Hankook said Emerson brings over 26 years of experience in the tire industry, with more than 11 years in a director-level position during his career.
Emerson spent nearly 24 years with Bridgestone and two with Toyo Tyres in the U.K. before joining Hankook.
Emerson said he believes Hankook is perfectly positioned to offer a premium quality tire at a price that works for all sectors of the tire market.
Hankook Tire's European headquarters are located in Neu-Isenburg, Germany. The company operates European subsidiaries in Germany, England, France, Italy, Spain, Netherlands, Hungary, Russia, Turkey, Sweden and Poland.