AKRON—Alpha Technologies Services L.L.C. has integrated the employees of its Indian business associate Rheo Technologies to form R.I. Marketing Pvt. Ltd., the legal holding for Alpha Technologies' Indian affiliate.
Alpha integrated 10 Rheo Technologies employees. Lynn Zarcone, president of Alpha Technologies, said R.I. Marketing will be Alpha's platform in India and eventually will hire more people to support further growth in the market.
Alpha said the experience of Rheo's employees, combined with Alpha's knowledge and expertise, ensures its customers will receive better service and support.
“Everybody is very excited,” Zarcone said. “I spent a week there, and we went all around India and visited customers all around. We introduced the new platform. It helps them to have a local entity because most of the time, they'd have to do things in U.S. dollars. Now they can do them in local currency.”
Rheo Technologies had a longstanding relationship with Alpha Technologies, distributing Alpha products and providing local service and support independently in India. Zarcone said the idea to bring Rheo under the Alpha umbrella began a few years ago.
“They were limited with capital and what they can do,” Zarcone said. “Now we can infuse some capital, bring on some more employees and stock some more equipment there.”
The R.I. Marketing subsidiary eventually will move to a much larger location. Zarcone said the rough timeframe for that development is toward the end of 2015. The subsidiary also could house other businesses for Alpha's parent company, Roper Industries, at some point.
Alpha currently supplies many of the Indian companies in the region, Zarcone said. Those include JK Tyre and Industries Ltd. and Apollo Tyres Ltd. The executive estimated Alpha has the leading market share among the top 20 Indian tire companies.
Alpha Technologies supplies testing equipment and software to the global rubber and polymer industries.
It is accredited ISO 9001, ISO 9002 and ISO/IEC 17025 standards. The firm is based in Akron with regional headquarters in Tokyo, Shanghai and Heilbronn, Germany.