AKRON—Trelleborg Wheel Systems Americas Inc. has launched a program to help its U.S. industrial tire dealers with marketing and technical support, IT systems resources, commercial advice and e-commerce sales opportunities.
The new program, called Interfit, is free for dealers to join and is supported by its own website. Trelleborg said it has more than 1,000 dealers and distributors of its solid industrial tires in the U.S.
Dealerships of any size can join the Interfit program.
“If you are a dealer that fits solid tires and wants to grow your business, then Interfit is for you,” said Jason Canning, Trelleborg program manager. “It combines the best products in the market with the best servicing dealers. There is no doubt that Interfit will become the largest national manufacturer-backed network in America.”
The decision to develop Interfit reflects the myriad online opportunities for tire dealers to grow their businesses as well as leverage the benefits of participating in national accounts programs, Trelleborg said.
“The idea for us is very simple,” said James Pick, communications director, business unit, industrial tires. “It's to generate as much business as we possibly can for our dealers by stimulating the brand into the end market, into the end user market, so it becomes as well known as anything else in the world.”
“Service has increasingly become part of our offering over recent years,” Pick told Tire Business, a sister publication of Rubber & Plastics News. “We determined we wanted to introduce the same Trelleborg service that we been operating in other parts of the world into the U.S.”