TAIPEI, Taiwan—Taiwan tire maker Cheng Shin Rubber Ind. Co. Ltd./Maxxis International has redesigned its maxxis.com website to emphasize user-friendly features.
Maxxis said the updated site was designed to enhance a visitor's experience in multiple ways.
The redesign lets the website work on a desktop, smart phone or tablet, Maxxis said, with screen dimensions adjusted to fit any device.
Initiated by Maxxis' United Kingdom operation and created in collaboration with Maxxis in the U.S., the redesigned site also brings many of Maxxis' international sites under one umbrella for the first time.
While not yet worldwide in its scope, the site serves as a hub that will direct visitors automatically to a country-specific site as well as country-specific tires and events, Maxxis said.