PRESTON, England—Chemical Innovations Ltd. has rebranded its Cilbond range of primers and bonding agents used by producers of bonded rubber and urethane components worldwide.
The new branding includes a new logo and strap-line: “The Science Behind Bonding,” which the company says reflects its “technical expertise” in the elastomer bonding industry.
To coincide with the re-brand, CIL has also launched a new website: www.cilbond.com.
The new site “reflects CIL's full focus on the Cilbond range of bonding agents and has been designed to be easy to use,” according to the firm.
CIL said visitors to the site can “quickly find the technical information they are looking for, including product recommendations based on the elastomer being bonded, ‘Technical Data Sheets' and contact information for (its) extensive network of Cilbond Distributors.”
Another feature of the site is a short corporate video, highlighting CIL's capabilities and expertise in elastomer to substrate bonding.
The new website supports all desktop formats, tablets and mobile devices, and alternative language versions will be added throughout 2014.