SEOUL, South Korea—Nexen Tire Corp. said it will supply tires for the Octavia and Rapid models of Skoda Auto, Czech's leading car maker and part of the Volkswagen Group.
The OE tires will be supplied for the Octavia and Rapid models manufactured at the plant in Mlada Boleslav in the Czech Republic and destined for the European market, with the models fitted with Nexen N'blue HD tires.
The Octavia is the best-selling model of Skoda Auto and represents some 30 percent of the car maker's total sales. It also ranked first in terms of sales among import cars in Germany. Rolled out in October last year, the Rapid is the first model to feature Skoda's new brand design and is a major strategic model for the car maker.
The N'blue HD is an eco-friendly ultra high performance tire with excellent steering stability. It is currently gaining popularity in global markets including those of Europe because of its superior performance and enhanced fuel efficiency, according to the tire maker.
Nexen expects to continue to see its brand awareness improve in the European market due to the new OE supply contract, which follows on the heels of the one for Volkswagen Polo, announced earlier this month.