REYNOLDSBURG, Ohio—Kenda Tire, the Taiwanese manufacturer of off-road motorcycle tires, has increased its commitment to the U.S. National Enduro Series by becoming title sponsor for 2014 through 2016.
“Kenda has been a valued partner of the NEPG for several years, providing everything from financial support and product donations, to trackside assistance and technical support for all of our racers,” said Alan Randt of National Enduro Promotions Group.
“We're an off-road focused brand, so the National Enduro Series is a key property for us to be associated with,” said Gus Niewenhous, sales and marketing manager for Kenda USA. “Our intentions have always been to move up to the title-level support as soon as the opportunity became available.”
Kenda Tire was founded in 1962 and is a tire manufacturer for automotive, motorcycle, ATV, bicycle, wheel chair, golf car, lawn care equipment, trailer, skid loader and agricultural vehicles. It operates in Asia, North America and Europe, and distributes products in more than 150 countries and employs more than 8,000.