WAALWIJK, Netherlands—Magna Tyres Group, the Dutch marketer of off-the-road, industrial and truck tires, announced last week that tire wholesaler SIA Latakko in Latvia is its new, exclusive distributor for the Baltic States.
The company said this strategic agreement forms an important step to get Magna introduced on the OTR-tire market in Latvia, Lithuania and Estonia.
Before this agreement for dealership, Magna Tyres and SIA Latakko had a “steady and fruitful business cooperation for several years.” Based on this “very positive experience,” both companies agreed on the exclusive dealership to increase sales of Magna mobile crane tires, earthmover tires and port handling tires in the Baltic region.
“We found the ideal partner in Latakko to further expand our OTR and industrial tire activities in the Baltic countries,” said Hein de Wind, sales director at Magna Tyres Group. “In addition to the pleasant cooperation with Latakko, which was established in 2007, the great advantage of Latakko as strategical partner in this region is their extensive tire warehouse, to provide the customers with the right tires on the shortest notice.”
Magna's headquarters is in Waalwijk, the Netherlands and it currently has 10 sales offices worldwide, while its products are running in more than 110 countries.