RANCHO CUCAMONGA, Calif.—Falken Tire Corp. claims it has become the No. 1 "followed" tire brand on Twitter, according to total numbers compiled.
Falken Tire said it has hit the highest number of mentions on Twitter as demonstrated when a user writes "@falkentire" anywhere on the social media platform.
Additionally, the tire marketer claimed it has maintained the highest tweet engagement rate of any tire brand on Twitter based on a tally of total activity, including retweets.
"These metrics clearly indicate that Falken Tire is aggressive within the realm of social media—and we are extremely focused on keeping our followers engaged with relevant content," said Andrew Hoit, Falken vice president of marketing.
"This is an important achievement because it means we are definitely connecting with a significant percentage of our core market. I know much of this has to do with our various marketing strategies, but our motorsports efforts have played a strong role as well."
Team Falken's Porsche 911 GT3 RSR race car recently took first place in the GT class at the ALMS Petit Le Mans race at Road Atlanta—the final American Le Mans Series event ever—and generated considerable social media coverage as a result.
Falken said all of its marketing efforts are conducted in-house at the company's Rancho Cucamonga headquarters, and its staff issues regular daily tweets keeping Falken's followers and customers current with the firm's many activities.