FULLERTON, Calif.—Yokohama Tire Corp. has signed a two-year sponsorship agreement with the Los Angeles Clippers, making Yokohama the official tire of the National Basketball Association team.
This agreement extends Yokohama's sports sponsorship program to the NBA for the first time. Its other partnerships include deals with the NFL's Chicago Bears, Indianapolis Colts and New England Patriots and Major League Baseball's Cincinnati Reds, Los Angeles Angels and New York Yankees.
Alan Holtschneider, Yokohama senior manager, marketing communications, said the Yokohama Tire's relationship with the Clippers "will help increase Yokohama's brand awareness among their fan base, as well as provide opportunities to increase store traffic and sales for our dealers."
Yokohama's sponsorship includes courtside signage at each Clippers home game; pre-, post- and in-game spots on the Clippers' flagship radio station; in-stadium displays on LED boards and in-game announcements on the public address system.
Yokohama said it will also receive signage on the LED arm stanchions on each basket, a digital presence on the Clippers' official website and in-game TV spots during telecasts on Prime Ticket and/or Fox Sports West to support a consumer/dealer promotion later in the season.