FINDLAY, Ohio—Cooper Tire & Rubber Co. is partnering with the Canadian Hockey League for the 2013-14 season.
Cooper will be recognized as the "Official Tire of the Canadian Hockey League," featuring a strong presence at each CHL national event as a partner of the Subway Super Series, the CHL/NHL Top Prospects Game, and the MasterCard Memorial Cup, the Findlay-based tire maker said.
The CHL partnership supports the company's brand expansion into the Canadian market, it said, and "is a logical extension of Cooper's Canadian market focus."
"Celebrating Canada's greatest national sport, Cooper Tire is looking forward to the Canadian Hockey League season and connecting personally with fans," said Hal Gardner, Cooper's vice president of marketing communications and market intelligence.
CHL President David Branch said the league is "proud to partner with Cooper Tire, a brand trusted by many Canadians. Cooper Tire's commitment to safety is a value shared by the CHL; we look forward to launching exciting programs through our partnership this season."